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1. Publicidad y promoción : Perspectiva de la Comunicación de Marketing Integral / George E. Belch y Michael A.Belch

by Belch, George E.

Edition: 6a. ed.Publisher: México : McGRAW HILL INTERAMERICANA S.A., 2005Availability: Items available for loan: MATRIZ [Call number: 659.1 B427p] (1).

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2. Publicidad : Comunicación integral en marketing / Rubén Treviño Martínez

by Treviño Martínez, Rubén.

Publisher: México : McGRAW HILL INTERAMERICANA S.A., 2000Availability: Items available for loan: MATRIZ [Call number: 659.1 T841p] (1).

3. Promoción : Conceptos y estrategias / John J.Burnett

by Burnett, John J.

Publisher: Colombia : McGRAW HILL INTERAMERICANA S.A., 1996Availability: Items available for loan: MATRIZ [Call number: 658.82 B964p] (1).

4. Fundamentos de Marketing / William J.Stanton, Michael J.Etzel y Bruce J.Walker

by Stanton, William J.

Edition: 13a. ed.Publisher: México : McGRAW HILL INTERAMERICANA S.A., 2004Availability: Items available for loan: MATRIZ [Call number: 338.4 S792f] (1).

5. Estrategias Docentes para un Aprendizaje Significativo : Una Interpretación Constructivista / Frida Diaz Barriga Arceo

by Diaz Barriga Arceo, Frida.

Publisher: México : McGRAW HILL INTERAMERICANA S.A., 1998Availability: Items available for loan: MATRIZ [Call number: 370 D542e] (1).

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