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1. Publicidad y promoción : Perspectiva de la Comunicación de Marketing Integral / George E. Belch y Michael A.Belch

by Belch, George E.

Edition: 6a. ed.Publisher: México : McGRAW HILL INTERAMERICANA S.A., 2005Availability: Items available for loan: MATRIZ [Call number: 659.1 B427p] (1).

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2. Publicidad : Comunicación integral en marketing / Rubén Treviño Martínez

by Treviño Martínez, Rubén.

Edition: 2a. ed.Publisher: México : McGRAW HILL INTERAMERICANA S.A., 2005Availability: Items available for loan: MATRIZ [Call number: 659.1 T813p] (1).

3. Marketing Internacional / Philip R.Cateora y John L.Grahaam

by Cateora, Philip R.

Edition: 10a. ed.Publisher: México : McGRAW HILL INTERAMERICANA S.A., 2001Availability: Items available for loan: MATRIZ [Call number: 338.4 C357m] (1).

4. Marketing Financiero / Pedro Embid Herranz, Miguel Martín Dávila y Victor Zorrilla Fernández

by Embid Herranz, Pedro.

Publisher: España : McGRAW-HILL INTERAMERICANA S.A., 1998Availability: Items available for loan: MATRIZ [Call number: 338.4 E53m] (3).

5. Marketing Estrtégico / Jean Jacques Lambin

by Lambin, Jean Jacques.

Edition: 3a. ed.Publisher: Colombia : McGRAW HILL INTERAMERICANA S.A., 1995Availability: Items available for loan: MATRIZ [Call number: 338.4 L224m] (1).

6. Marketing Estratégico / Orville C.Walker, Haper W.Boyd, John W.Boyd...et.al...

by Walker, Orville C.

Edition: 4a. ed.Publisher: México : McGRAW HILL INTERAMERICANA S.A., 2005Availability: Items available for loan: MATRIZ [Call number: 338.4 W181m] (1).

7. Marketing de Servicios : Estrategías para turísmo, salud y comunicación / Marcos Cobra

by Cobra, Marcos.

Publisher: Colombia : McGRAW HILL INTERAMERICANA S.A., 2000Availability: Items available for loan: MATRIZ [Call number: 338.4 C652m] (1).

8. Marketing / Roger A.Kerin, Steven W.Hartley y William Rudelius

by Kerin, Roger A.

Edition: 11a. ed.Publisher: México : McGraw Hill Interamericana S.A, 2014Availability: Items available for loan: MATRIZ [Call number: 338.4 K394m] (1).

9. Investigación de Mercados : Un Enfoque Aplicado / Thomas C.Kinnier y James R.Taylor

by Kinnear, Thomas C.

Publisher: Colombia : McGRAW HILL INTERAMERICANA S.A., 1981Availability: Items available for loan: MATRIZ [Call number: 658.83 K51i] (1).

10. Gerencia de marketing : Estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul y Thomas J. Madden.

by Guiltian, Joseph P | Madden, Thomas J | Paul, Gordon W.

Edition: 6a. ed.Publisher: Colombia : McGRAW HILL INTERAMERICANA S.A., 1998Availability: Items available for loan: MATRIZ [Call number: 338.9 G953g] (1).

11. Fundamentos de Marketing / William J.Stanton, Michael J.Etzel y Bruce J.Walker

by Stanton, William J.

Edition: 13a. ed.Publisher: México : McGRAW HILL INTERAMERICANA S.A., 2004Availability: Items available for loan: MATRIZ [Call number: 338.4 S792f] (1).

12. Los Cuatro Pilares del Marketing Rentable : Como Maximizar la Creatividad y el Retorno de la Inversión / Lesli H.Moeller y Edward C.Landry

by Moeller, Leslie H.

Publisher: México : McGRAW HILL INTERAMERICANA S.A., 2010Availability: Items available for loan: MATRIZ [Call number: 338.4 M693l] (1).

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